- Increase your understanding of and appreciation for Brazilian tradition, practices and family life, all while examining the Brazilian economy.
- Network with business professionals in Brazil through guest lectures and company visits to Brazilian and multinational companies.
- Enhance your understanding of the impact of globalization on Brazilian families, communities and businesses.
- Improve your cultural competence, consciousness to cultural differences and similarities, and ability to interact in culturally sensitive ways.
- Experience Porto Alegre - the 10th largest city in Brazil, capital of the Rio Grade do Sul state, and second most important commercial and industrial hub in Brazil.
Course of Study
Brazil is one of Latin America's strongest and most dynamic economies. This program aims to provide students with the unique opportunity to examine international marketing in Brazil through company visits to several Brazilian and multinational companies, networking with marketing professionals, and meeting and socializing with Brazilian business students. All the while, students will be studying and living in one of southern Brazil's largest cities, Porto Alegre, which sits on the coast and provides ample opportunity to get to know Brazilian culture and way of life in the state of Rio Grande do Sul, known in Brazil for its grain production, viticulture, ranching, and for its considerable industrial output.
Course Credit Options
Participants will take ONE of the following courses depending on their academic needs and interests. There will be overlap amongst both courses, and as much as possible will be taught with the entire group. For questions regarding course registration, please contact Sheila Hayes at 402-472-2319 or via email at email@example.com.
Course #1: MRKT 453: International Marketing
Course Description: Marketing problems of international business. Export marketing and domestic marketing of USA products abroad. Influence of international institutions, culture, stage of development, and geography; problems in terminology, product policy, promotion, distribution, research, pricing, and starting marketing operations.
Course Prerequisites: MRKT 341 and Junior standing.
Course #2: BSAD 491: International Experiences
Course Description: Primary study at site(s) outside the United States with topics to vary depending on the country/countries and area of study.
Course Prerequisites: Permission of Program Coordinator, major or interest in business administration or by invitation. Student must confer with the College of Business Administration (CBA) faculty adviser to determine if course work is applicable towards a specific CBA major.
Required Course Materials
Students must purchase the following book:
Rohter, L. (2010). Brazil on the rise: The story of a country transformed
. New York, NY: Palgrave Macmillan.
Who Can Participate
- All undergraduate and graduate students can apply to this program;
- Students must have at least a 2.5 GPA;
- Students from other colleges/universities may apply provided they fulfill the required prerequisites (subject to review);
- UNL students will be given priority admission over students from other colleges/universities.
Marketing, Associate Professor of Practice
Rob Simon has taught full-time at UNL since 2008 as an Associate Professor of Practice in the College of Business Administration. Rob teaches a number of classes including Intro to Marketing, Retailing, Marketing Management and an Experiential Marketing class. He has worked and managed a retail company in Lincoln and Omaha for 15+ years, has worked for an e-commerce company headquartered in Lincoln, and had even started his own excess inventory management company. Rob has led a faculty-led program to Brazil in the past, and has done extensive travel in Central and South America.
For questions concerning course registration, please contact:
International Business Program, Administrative Support Associate
For all other questions, please contact your Education Abroad Coordinator:
Education Abroad, Education Abroad and Exchange Coordinator
Brazil is the largest country in South America and the fifth largest nation in the world. It forms an enormous triangle on the eastern side of the continent with a 4,500-mile coastline along the Atlantic Ocean. It has borders with every South American country except Chile and Ecuador. The Brazilian landscape is very varied. It is most well known for its dense forests, including the Amazon, the world's largest jungle, in the north. But there are also dry grasslands (called pampas), rugged hills, pine forests, sprawling wetlands, immense plateaus, and a long coastal plain. Northern Brazil is dominated by the Amazon River and the jungles that surround it. The Amazon is not one river but a network of many hundreds of waterways. Its total length stretches 4,250 miles (6,840 kilometers), making it the longest river on Earth. Thousands of species live in the river, including the infamous piranha and the boto, or pink river dolphin. Southeastern Brazil was once completely covered with dense forest. Now it is the country's industrial capital, home to Brazil's biggest cities: São Paulo and Rio de Janeiro. It covers only 11 percent of the country but houses 43 percent of its population. (Description taken from National Geographic.)
Rio Grande do Sul is unique due to the contrast in its climate: in the winter, in mountain areas, snow can fall covering roofs and fields. In the summer, the sun shines with ease, raising temperatures and leading the gauchos and visitors to beaches such as the Guarita, in Torres. (Gauchos are people born in the southern region of Brazil.)
Porto Alegre, the capital, with its well-kept parks, is one of the greenest cities in Brazil. In the countryside, the main attractions are the Inns in Serra Gaúcha, very sought after in the winter season. Cities such as Gramado and Canela, with their charming inns, fondue and good wineries are also popular places to visit. National parks, such as the Aparados da Serra, are excellent for hiking, trekking and rafting. There are also historical destinations that tell an important part of the history of Brazil, such as the ruins of São Miguel das Missões. (Description taken from Turismo do Brazil.)
Accommodations and Other Arrangements
- Airfare: Students' flights will be purchased by UNL Education Abroad once all participating students have made their commitment deposits; students will receive flight details via email shortly thereafter.
- Lodging: Students will stay in hotels (shared rooms) for the duration of this program.
- Meals: Some meals (i.e., group meals) will be included; students will need to purchase all other meals on their own. Please refer to this program's Budget Sheet for an estimate of out-of-pocket meal costs.
- Transportation: Students will be provided with transportation by bus to/from Salgado Filho International Airport in Porto Alegre, as well as to/from students' lodging to the Pontifical Catholic University of Rio Grande do Sul (PUCRS) and to the various excursions/cultural activities included in the program.
- Required Travel Documents: All U.S. citizens will need a valid passport AND visa to enter and remain in Brazil; UNL Education Abroad will assist U.S. citizens with this process. Non-U.S. citizens need to research entry requirements specific to Brazil at the time of applying to the program.
- Health: Recommended immunizations/medications per CDC (as of November 1, 2015) include the Hepatitis A and Typhoid vaccines. CDC recommends that you are up-to-date on routine vaccines before every trip. These vaccines include measles-mumps-rubella (MMR) vaccine, diphtheria-tetanus-pertussis vaccine, varicella (chickenpox) vaccine, polio vaccine, and your yearly flu shot. Please be sure to check the CDC for additional recommended immunizations.
- Mobility - Wheelchair-accessible entryways and exits are quite common in Brazil, especially at hotels and classroom locations. Overall, Brazil tends to be very accommodating to individuals with physical disabilities, however it is important that students with physical disabilities communicate to the Education Abroad Office which special accommodations they will require while abroad, so that Education Abroad staff can confirm whether or not these services/accommodations will be available to the student while they are abroad. Regarding public transportation, buses in Brazil are oftentimes not equipped with a wheelchair lift.
Students will be participating in excursions and a number of cultural activities that require walking. However, the use of a wheelchair would not prevent any student with a physical disability from fully participating in any of the excursions or cultural activities of the program,
See the budget sheet (COMING SOON!) and the Fund your Experience page on the Education Abroad website.
Upon confirmation of participation, program participants will pay a commitment deposit.
Deposit Amount: $1,500.00
Deposit Deadline: Wednesday, February 8, 2017
The deposit will be applied to the final program cost balance. If a participant withdraws from the program, the participant will be responsible for any irrecoverable costs associated with the program at the time of withdrawal, including the roundtrip flight. The final program cost balance will appear on the participant's MyRED student account and will be due on June 12, 2017.
Financial Aid and Scholarships
Please see the Education Abroad website for detailed information about financial aid and scholarships.
Below you will find links* to resources for travel, health and safety:
*UNL Education Abroad does not officially endorse, administer or monitor the content of these links.